We firmly believe in achieving ‘the best possible value’ in every product we make. This means finding the best possible mix between quality, features/benefits and price for our customers.  We call this our ‘Golden Triangle’ approach, and it is always a very challenging formula – but we want to achieve the best possible outcomes for our customers. 

Skilled and Dedicated Staff

For our company, a highly skilled, trained and motivated workforce is one of our most important assets. We continue to invest in our staff knowledge pool, with everyone from the company directors down expected to be involved in some sort of ongoing training or education.

An open, communicative environment and ongoing training helps us to create knowledgeable, motivated employees who create value: productivity and quality for our company and our customers. They have a high sense of personal ownership and participation across all levels of the company. We place a high value on the power of a focused team approach. Staff are supported with the best technology that we can resource.

Manufacturing

Our core manufacturing system is well able to handle our current range of products and international demand. However, we are always seeking (to ensure our continued success as a world-class manufacturer) to improve our production resources, efficiency and performance. Our current production system is based on 'constraint theory' and its implementation has greatly increased our plant capacity through better use of our resources. This added efficiency has enabled us to accelerate our development and manufacture of new products, and allowed us to open up our ability to assist other NZ businesses through our sourcing module.

We have 2 manufacturing facilities around the world, 1 specialised manufacturing unit based in the USA and our main manufacturing plant, based in Qingdao, China.  This facility is 100% New Zealand owned and is run in support by some of our New Zealand staff,  to Western quality standards and western manufacturing systems, using state of the art CNC machines.

Product Development Program

Our CAD/ CAM facilities, latest CNC technologies, highly skilled staff and alliances mean fast and responsive product development. Our joint development program provides us with state of the art design systems for rapid prototyping and gives us access to the latest in cutting edge programming and research facilities - linking our engineers with some of the best in Australasia and the world.

The use of 3D solid modelling has enabled us to design and manufacture prototypes virtually. Before the first CNC cuts metal, we are able to virtually manufacture and assemble, cutting down development time and costs.

For more on our innovation and company history, see our timeline HERE.